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How Much Revenue Is Your Missing Website Costing You?

Right now, people in your area are searching for exactly what you do. Without a professional website, those calls go to your competitors. Pick your trade below and see what that's worth in dollars.

Tell us about your business

What's your trade?
Average job value Pre-filled from industry averages
How many calls does your website bring in per month?
0 (no website) 10 20 30+
0 calls/month

How We Calculate Your Numbers

1 Industry benchmarks set the baseline

We use published data from industry sources (HomeAdvisor, Angi, BLS) to set average job values and expected monthly lead volumes for a professional, lead-generating website in your trade. You can adjust the job value to match your own business.

2 We compare your current leads to the benchmark

The gap between how many calls you're getting now and how many a fast, professional, mobile-first website typically generates. That's the money you're leaving on the table. We use the midpoint of the industry range as the estimate.

3 A realistic close rate turns leads into revenue

Not every call becomes a job. We apply a conservative close rate specific to your industry (typically 20-35%) so the revenue estimate reflects real-world results, not best-case fantasy.

4 Your ROI against the $199/year investment

We divide your estimated annual revenue gain by the $199/year cost of an AdZep website. This gives you a clear dollar-for-dollar picture of the return on your investment.

These are estimates, not guarantees.

Results vary by location, competition, and business quality. The benchmarks come from industry averages and are designed to be conservative. Your actual results could be higher or lower.

See What AdZep Builds for Your Industry

We build websites designed to generate calls and customers for your specific trade. Pick yours to see what's included.

Frequently Asked Questions

Where do these numbers come from?

Our benchmarks are based on published data from HomeAdvisor, Angi, BLS, and ServiceTitan, combined with industry-standard conversion rates for small business websites. We use conservative midpoint estimates rather than best-case numbers.

Why is the close rate different for each trade?

A homeowner calling about a burst pipe is more likely to book than someone requesting a roofing estimate. Emergency services (plumbing, HVAC) have higher close rates because the customer needs help now. Bigger ticket items (roofing, contracting) involve more comparison shopping, so close rates are lower but job values are much higher.

What if I already have a website?

Use the slider to enter how many calls your current site brings in each month. The calculator shows the gap between what you're getting now and what a fast, mobile-friendly, professional website typically brings in. If your site already performs well, the gap will be smaller. If it's slow, outdated, or hard to find on Google, there's probably real money sitting on the table.

Is $199/year really all-inclusive?

Yes. $199/year covers your custom-built website, hosting, SSL, ongoing maintenance, and unlimited text and image updates. No setup fees. No hourly billing. No surprise charges. One flat annual price. Compare that to the $5,000-$15,000 agencies charge upfront, plus $100-$200/hour for every change.

Ready to Stop Losing Customers?

We'll build you a free, custom website mockup in 48 hours. No credit card, no obligation. Just a preview of what your business could look like online.

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